Turning Pitch Decks Into Dollars
The Situation
Our client, a start-up in the equine veterinary industry, developed a novel robotic imaging technology that represented a “game-changer” for how horses were diagnosed and treated. Current imaging technology necessitates that the horse be anesthetized, which is costly, requires numerous personnel, and is potentially dangerous for the horse. As a result of these shortcomings, this critically important diagnostic was severely underutilized, depriving the patient of better care and a safer, more humane existence. Their technology solves these deficiencies by offering the only system that can deliver a comprehensive diagnostic solution with the ability to perform radiographic and CT imaging of the entire anatomy of a fully conscious, upright-standing horse. However, the equine veterinary industry is slow to adopt new technology, which created a challenge for our client.
Our Approach
We conducted a thorough analysis of the equine imaging market, projected the potential market size for this new device, and helped our client model financial scenarios to communicate a market valuation that was both fair and defensible. We then created a pitch deck that told the Prisma story in a way that made sense to both investors who were horse enthusiasts, as well as those who knew very little about horses. Then, unlike any other marketing agency, we helped identify potential investors and sat in on pitch meetings with our client to ensure success.
What We Delivered
TAM analysis
Financial modeling/valuation
Pitch deck
Executive summary/one-pager
Logo upgrade
