Gain A Competitive Edge Over Your Competition
The Situation
Our client was interested in better understanding average sales prices (“ASPs”) for a specific set of personal protective equipment (“PPE”) used in orthopedics surgeries. In particular, the company wished to have a U.S. pricing scan for a competitor’s product.
Our Approach
We utilized a combination of primary and secondary research sources (n=~20-30) to generate relevant insights—information gathered from secondary research was utilized as an initial baseline, while interviews with market participants were used to fill gaps and refine insights.
Our research included:
geographic distribution of the competition
frequency of distribution to those geographies
order volumes within those geographies
range of ASPs within those geographies (direct vs. wholesale vs. 3rd party)
qualitative testimonials to understand purchase behavior
What We Delivered
Interviews with clinicians & medical operation leads
Competitive pricing analysis
Valuation analysis for M&A conversations
